Boost love for, and use of, your marketing platform
Introducing a new marketing automation platform to your team? Want to make sure the launch is successful? In our latest Insights blog, our SVP of Marketing Technology shares 10 practical tips for turning satisfied users into adopters.
Let your IT department do what they do best
Marketing forecasters predict that more companies will adopt SaaS solutions to advance their business goals and strategies. Our Marketing Technology SVP, Brian McClear, completely agrees with this trend and suggests five reasons why corporate leaders should be on board with SaaS.
Sure-fire ways to evaluate marketing automation platforms
How do you know what marketing automation platform to choose for your organization? Which one will really help you create, share and manage your content marketing efforts most efficiently and effectively? Here are some practical tips that our SVP of Marketing Technology suggests in our latest Insights blog.