Key advantages for healthcare content marketing
Branding Central is a customization and distribution platform you can use for healthcare content marketing. Not only does it make it easy for different team members to access materials, but you can maximize the materials you create by extending their reach across the system.
Presents a unified brand experience — across service lines and specialty areas because you can “lock down” as much of the content in each piece as you want to keep your branding intact and compliant. You can even assign usage permission for each piece of content so that only certain users can access it.
Paves the way for stronger relationships — because referring physicians tend to be more receptive to materials when they receive them from someone they know, like their sales rep/account manager, instead of an organization.
Allows you to leverage multiple channels — such as print, presentations, video, podcasts, social media, and more from a single platform so you can extend the reach of your content and improve the chance that it is better received.
Allows for customized navigation — so that your content is easy to find and aligns with the way you promote your services, whether that’s by service line, provider, hospital, etc.
Makes it all easy to manage — with a Central Contet Management System (CMS) for content, navigation, tagging criteria, templates and user permissions.