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A solution for banking content marketing

In today’s highly regulated banking industry, it becomes increasingly difficult to stand out against your competitors and capture the attention of your retail, business and commercial banking customers. Making your bankers brand ambassadors by helping them find, personalize and share branded content with their audiences can expand your reach and enhance your brand.

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Key advantages for banking content marketing

Branding Central is an innovative customization and distribution platform developed to help banking organizations more effectively engage their bankers in the use of proprietary marketing communications. It’s all designed to help build their business – and yours. It provides the bank with an easy way to exponentially expand the reach of their brand while leveraging the personal influence and relationships that their bankers have built. It’s a way to be even more relevant to their buying audiences. Other advantages include:

Helps engage your bankers — by offering a full array of turnkey business-building tools that they can use and customize without requiring special design or coding skills.

Creates full-funnel engagement — by providing your bankers a way to find, personalize and share branded content that typically drives top-of-funnel awareness. You can increase the reach of your content from a more personal outlet to drive both mid- and lower-funnel engagement with customers – increasing both consideration and acquisition.

Builds your brand and theirs — because you’re using your proprietary communications with your branding while making it easy for your bankers to quickly find, personalize and share branded materials across multiple channels—all through automated solutions and workflows.

Makes selling easy – because bankers can schedule to send content automatically now or at a later date and to single or multiple audience lists.

Customized navigation — allows you to present your various bankers with profile-driven dashboards that serve up only the tools and material that are relevant for them. So whether you’re a retail, business, or commercial banker, you’ll get material that is not only relevant but organized based on how you sell to your audience.