Key advantages for financial services content marketing
Branding Central is an innovative customization and distribution platform that helps financial services organizations more effectively engage their distribution partners in the use of proprietary marketing communications. It’s all designed to help build their business – and yours. It provides your company with an easy way to exponentially expand the reach of your brand and make it stand out. Your competitors are trying to attract and build relationships with the same independent distribution partners your company is—key influencers who have a choice in who they recommend. Other advantages include:
Drives prospective partners to partner with you — because you put an array of business bulidng tools at their fingertips with customized objective navigation built around how they prospect and sell so they can find what they need, when they need it.
Builds your brand and theirs – because you’re using your proprietary communications with your branding while making it easy for financial professionals to quickly find, personalize and share your branded materials across multiple channels … with no design or coding skills.
Co-branded and compliant — while you’re providing the ability for your distribution partners to personalize your material with their information, you also are able to “lock-down” as much or as little content as you want to ensure each piece meets your compliance standards.
Streamlines management —thanks to acentralContent Management System (CMS) that handles all the content, campaigns, navigation, tagging criteria, templates and user permissions.
Saves time — with centralized profiles so you can deliver a dashboard and experience that only serves up the tools that are relevant to each distribution audience … the right tools at the right time.