What is content marketing software?

With so many different channels available, marketers need an automated way to leverage the power each one offers to get their brand messages and the content they create out there.  With content sharing capabilities, like those offered in Branding Central, marketers can strategically choose, schedule and distribute content pieces (e.g. blogs, case studies, whitepapers, articles, ebooks, videos) across multiple channels, like Facebook, Twitter, email, and LinkedIn, so it is seen, read, and acted on by as many people as possible.