What is brand management software?

Brand management software helps organizations control and distribute marketing materials so that at each touchpoint with targets there is a unified and cohesive brand image.

Brand management software

The key function of a brand management system is not only to help an organization build its brand, but also help preserve the brand across all types of channels as different internal and external distributors customize and share its materials with new clients and prospects.

Just a few advantages of brand management software:

  • Supports content marketing efforts by managing content creation and sharing among teams
  • Enables sales since reps can get quick access to and customize marketing materials
  • Integrates easily in organizations that have a network of local and global distribution partners
  • Fosters communication across channels while staying on brand


Here’s how Branding Central’s content sharing platform works.