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What is brand asset management?

Brand asset management is a way for marketers to organize, store and provide access to digital files and documents that detail how to communicate their brand or are used in marketing their brand.

Brand asset management

Brand assets can include everything from brand style guides and brand standards manuals to approved logos, graphics, stationery and templates. They can also include marketing materials such as: digital banners, email templates, ebooks, whitepapers, videos, blogs, social media posts, infographics, brochures and multimedia files.  

Branding Central allows marketers to keep a centralized library of all their marketing materials, including their brand assets. It lets makes it convenient for marketing and sales teams to access these assets anytime, and personalize and share them across their own distribution channels, ultimately exposing the brand to more people.

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Here’s how Branding Central’s content sharing platform works.