What is brand asset management software?

Brand asset management software is designed for storing, personalizing, distributing and measuring results from an organizations branding and marketing materials.

Brand asset management software

By uploading materials and allowing access to a platform like Branding Central, marketers can allow their distributors to efficiently find, customize, and share collateral more efficiently across a wide variety of channels like email, direct mail, social media, landing pages and more. In many cases, brand asset management software provides the ability for administrators to monitor usage trends and see results from each piece of marketing content.


Here’s how Branding Central’s content sharing platform works.