What is media asset management?

Media asset management is the practice of organizing, storing, managing and providing easy access to video, audio, image and multi-media files that an organization produces.

Media asset management

Currently, this practice is accomplished by subscribing to or installing media asset management software which allows marketers to control their entire inventory of video and multi-media assets. Typically, it provides an efficient way to store large files so that they can be easily retrieved by a variety of internal and external users, including remote staff, clients, producers and third parties. Plus, the software makes it possible to view, update, edit, customize, download and share any video or multi-media file stored in the system at any point in time by anyone with permission.


Here’s how Branding Central’s content sharing platform works.