What is media asset management?

Currently, this practice is accomplished by subscribing to or installing media asset management software which allows marketers to control their entire inventory of video and multi-media assets. Typically, it provides an efficient way to store large files so that they can be easily retrieved by a variety of internal and external users, including remote staff, clients, producers and third parties. Plus, the software makes it possible to view, update, edit, customize, download and share any video or multi-media file stored in the system at any point in time by anyone with permission.