What is marketing asset management?

Marketing assets can include everything from brand style guides and brand standards manuals to approved logos, graphics, stationery and templates. They can also include marketing materials such as: digital banners, email templates, ebooks, whitepapers, videos, blogs, social media posts, infographics, brochures and multimedia files.  

Branding Central allows marketers to keep a centralized library of all their marketing materials, including their brand assets. It lets makes it convenient for marketing and sales teams to access these assets anytime, and personalize and share them across their own distribution channels, ultimately exposing the brand to more people.